
                                                                                    Test project                                                                              Page 1
Table 1
Age group
Base: All respondents

                                                               Brands
                                    Age        Gender         heard of
                                  ------   -------------   -------------
                          Total      45+     Male Female      A/B  C/D/E

Total                         5        2        2      2        2      3

Age
---

16-24                         -        -        -      -        -      -
                              -%       -%       -%     -%       -%     -%

25-34                         1        -        1      -        1      1
                             20%       -%      50%     -%      50%    33%

35-44                         -        -        -      -        -      -
                              -%       -%       -%     -%       -%     -%

45+                           2        2        1      1        -      1
                             40%     100%      50%    50%       -%    33%






























                                                                 Produced in a training session at ACNielsen India

                                                                                    Test project                                                                              Page 2
Table 1A
Gender
Base: All respondents

                                                               Brands
                                    Age        Gender         heard of
                                  ------   -------------   -------------
                          Total      45+     Male Female      A/B  C/D/E

Total                         5        2        2      2        2      3

Gender
------

Male                          2        1        2      -        1      1
                             40%      50%     100%     -%      50%    33%

Female                        2        1        -      2        1      2
                             40%      50%       -%   100%      50%    67%




































                                                                 Produced in a training session at ACNielsen India

                                                                                    Test project                                                                              Page 3
Table 2
Number of times shopping per month
Base: All respondents

                                                               Brands
                                    Age        Gender         heard of
                                  ------   -------------   -------------
                          Total      45+     Male Female      A/B  C/D/E

Total                         5        2        2      2        2      3

None                          3        2        1      1        -      1
                             60%     100%      50%    50%       -%    33%

1 - 5 times                   1        -        1      -        1      1
                             20%       -%      50%     -%      50%    33%

6 - 10 times                  -        -        -      -        -      -
                              -%       -%       -%     -%       -%     -%

More than 10 times            1        -        -      1        1      1
                             20%       -%       -%    50%      50%    33%

































                                                                 Produced in a training session at ACNielsen India

                                                                                    Test project                                                                              Page 4
Table 3
Number of times shopping per month (second set of ranges)
Base: All respondents

                                                               Brands
                                    Age        Gender         heard of
                                  ------   -------------   -------------
                          Total      45+     Male Female      A/B  C/D/E

Total                         5        2        2      2        2      3

None                          3        2        1      1        -      1
                             60%     100%      50%    50%       -%    33%

Any                           2        -        1      1        2      2
                             40%       -%      50%    50%     100%    67%

1 - 5 times                   1        -        1      -        1      1
                             20%       -%      50%     -%      50%    33%

More than 5 times             1        -        -      1        1      1
                             20%       -%       -%    50%      50%    33%

































                                                                 Produced in a training session at ACNielsen India

                                                                                    Test project                                                                              Page 5
Table 4
Age within gender
Base: All respondents

                                                               Brands
                                    Age        Gender         heard of
                                  ------   -------------   -------------
                          Total      45+     Male Female      A/B  C/D/E

Total                         5        2        2      2        2      3

16-34 Male                    1        -        1      -        1      1
                             20%       -%      50%     -%      50%    33%

16-34 Female                  -        -        -      -        -      -
                              -%       -%       -%     -%       -%     -%

35+ Male                      1        1        1      -        -      -
                             20%      50%      50%     -%       -%     -%

35+ Female                    1        1        -      1        -      1
                             20%      50%       -%    50%       -%    33%

































                                                                 Produced in a training session at ACNielsen India

                                                                                    Test project                                                                              Page 6
Table 5
Q1 Brands heard of
by Age group
Base: All respondents

                                    Age
                                  ------
                          Total      45+

Total                         5        2

Brand A                       2        -
                             40%       -%

Brand B                       1        -
                             20%       -%

Brand C                       2        -
                             40%       -%

Brand D                       1        1
                             20%      50%

Brand E                       3        1
                             60%      50%

Any brand                     3        1
                             60%      50%

Brand A AND Brand
B but not Brand D             1        -
                             20%       -%

None of these                 2        1
                             40%      50%




















                                                                 Produced in a training session at ACNielsen India

                                                                                    Test project                                                                              Page 7
Table 6
Brands
Base: All respondents

                                                               Brands
                                    Age        Gender         heard of
                                  ------   -------------   -------------
                          Total      45+     Male Female      A/B  C/D/E

Total                         5        2        2      2        2      3

Multi                         3        1        1      2        2      3
                             60%      50%      50%   100%     100%   100%

Single                        -        -        -      -        -      -
                              -%       -%       -%     -%       -%     -%

Blank                         2        1        1      -        -      -
                             40%      50%      50%     -%       -%     -%

Not multi                     2        1        1      -        -      -
                             40%      50%      50%     -%       -%     -%

































                                                                 Produced in a training session at ACNielsen India
